4 Tips for Website Design
In many cases, your website is the first-impression visitors have of your business. We’ve all seen great websites, okay websites and websites that are stuck in the 90’s. The look and feel of your website, the content and pictures, the animations and more contribute to a more professional and polished website design.
You don’t need to go to a professional website design school to create beautiful websites. Using our simple tips and tricks, you can create a website just like the pros. Here are 4 tips to improve your website design.
If you need professional website design services, contact Focused Business Solutions.
Tip 1: Use a Design Template
Most websites, including WordPress, offer design templates for you to get started. Most website editors make the design work easy. Updating to a new WordPress theme can enhance the entire feel of your website. Or, take a look at your competitors websites and model your website after the qualities you like best.
Choose a template that would best showcase your products or services. You can alter most template designs individually, including the primary and secondary colors, heading colors, text typeface or font and menu styles. Or, each template includes about 4 quick style changes for an easy refresh to your website design.
Tip 2: Content and Copy in Design
How does the content and copy play a role in website design? The placement, size and layout of these are important. Your content can include pictures and graphics, carousel images and videos. Copy includes all text. Here’s what you need to know.
- Use images and text to create sections, create breaks for the reader
- Use pictures to communicate the right message, never mislead
- Use a maximum of two fonts(typefaces), that’s modern and easy to read
Tip 3: Pictures, Size and Alt Tags
Use pictures to tell a story, but make sure you compress them and include alt tags. While it’s true that the main benefit is increasing site speed, search engine optimization and accessibility, there’s a right way to do it.
- Use high-quality images, either stock or personal when appropriate
- Compress images using a 3rd party plugin or website
- Use alt tags to describe the photo, don’t stuff it with keywords
- Use animations to add visual appeal
Tip 4: Calls to Action
CTA’s, or Calls-to-Action include buttons, links, images text and forms. Using action based verbs and relevant messaging, you encourage the website visitor to take the next step. There’s a few do’s and don’ts of CTA’s, so let’s discuss what those are.
Good Examples of CTA’s
Incorporating CTA’s (Calls-to-Action) in your website design should enhance the website, and not distract from it. Buttons should stand out, and be used to direct the visitor towards the next step.
Bad Examples of CTA’s
Confusing the visitor with too many options, or a lack of uniformity, can hurt the conversions on your website. Aesthetically it’s too much, just like invasive pop-up banners or advertisements.
Putting these website tips to use
Start improving your website one page at a time. The home page will be your priority, with services pages being second. Keep the overall design and theme similar, people like uniformity across the entire website when possible. If you’re using WordPress, use plug-ins to help automate your web page templates and compress pictures easily. Focus on a mobile-first design strategy and the rest of the website will fall into place.
Looking to switch to WordPress?
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